Light absorbed by a particle is turned into heat, which flows into the surroundings: the photothermal effect. Plasmonic nanoparticles do this very efficiently at their resonance, which is used in photothermal therapy, drug release, catalysis and solar steam generation. The photothermal conversion efficiency is the share of the incident energy that becomes heat; for small gold particles nearly all extinction is absorption, so it is close to 100 %, while large particles lose part to scattering.